ABOUT THE BRAND
A FAMILY OWNED, MENTAL HEALTH FOCUSED BRAND.
Made by humans, for humans.
Identified is a brand founded by a mother, daughter, and son. We wanted to create a line of loungewear that promotes inclusivity and individuality. We are not just a clothing brand, we're a movement. We aim to provide a platform for our community to feel safe to speak and encourage conversations on important topics such as mental health, and finding our identity in this world. We are all unique yet are constantly placed in boxes by society based on superficial ideas and things outside of our control. At the end of the day, we need to remember we are all HUMAN.
In February of 2021, Devon was taken from us too soon. He passed at the age of 23 from the horrible and ongoing Fentanyl poisoning epidemic. Devon truly loved life and was the epitome of living it to the fullest. There were so many things that he had done and seen, but he was always looking forward to experiencing more. He always wanted a lot for himself, with many goals, aspirations, and never doubting his own ability to achieve them.
The night before his passing Devon came up with the name of the brand, IDENTIFIED. He was very passionate about the fact that we all struggle with finding our identity because society tells us that it’s hard.
Devon is the reason IDENTIFIED has come in to this world, and we will use it to keep him with us, and share a bit of his heart with you all. We love you Devon, and will strive to continue your light and purpose through this brand.
Devon Michael Foundation
The Devon Michael Foundation is a non-profit organization started in remembrance of Devon Michael. At the young age of 23, he passed from Fentanyl Poisoning and since then his family and friends have made it their mission to bring awareness to the epidemic through education. The goal of this organization is to provide scholarships to individuals who share a similar story to Devon so they can fight their own battle and continue pursuing a healthy, fulfilled life. By making a donation today, you will help us make a difference by saving one life at a time. A percentage of the proceeds on each order will be donated to the Devon Michael Foundation.
Learn more at https://devonmichaelfoundation.com/